Print, Promo & Apparel
Who doesn’t love some good SWAG??? At Herald, we round out our marketing lineup with the wild west of branding: Promo Items. Do you want something simple, like a Koozie? We’ve got you. Are you feeling fancy and have decided you can't live without a personalized cigar cutter? No problem. Are you wanting to test the limits and get your very own branded boombox? Hopefully you are seeing a trend here! If you can buy it, we can brand it.
The tough part, unfortunately, comes in deciding what products to source for your organization. We have a few tips and tricks we are happy to share, and would love to work with you! Our simplest advice is to match your culture with the items you brand.
Top 10 Reasons to You Should Use Promo Items to Build Your Brand
- 51% Of consumers say they’d be more likely to do business with a company that gives them a promo pen
- On average, promo bags are kept 11 months and seen 3,300 times
- If you give people in your target audience a promo t-shirt, nearly 50% pf them will keep it 2+years
- 85% of consumers remember the advertiser that gave them a shirt or hat
- Get the most bang for you buck with outerwear, like hoodies or jackets which generate over 6100 impressions in their lifetime
- Stay on your consumers’ mind year-round with aa calendar
- 9 out of 10 consumers own promotional products and use them regularly so you’ll create ongoing awareness
- Swag can be as creative, fun and memorable as you want to make it
- Nearly every company uses logoed items
- Consumers love promos, keep them an average of 8-16 months and even pass them on to others.
Source: Advertising Specialty Institute®
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