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Print, Promo & Apparel

Promotional Products


Promo Products

Who doesn’t love some good SWAG??? At Herald, we round out our marketing lineup with the wild west of branding: Promo Items. Do you want something simple, like a Koozie? We’ve got you. Are you feeling fancy and have decided you can't live without a personalized cigar cutter? No problem. Are you wanting to test the limits and get your very own branded boombox? Hopefully you are seeing a trend here! If you can buy it, we can brand it.

The tough part, unfortunately, comes in deciding what products to source for your organization. We have a few tips and tricks we are happy to share, and would love to work with you! Our simplest advice is to match your culture with the items you brand.

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Top 10 Reasons to You Should Use Promo Items to Build Your Brand

  • 51% Of consumers say they’d be more likely to do business with a company that gives them a promo pen
  • Icon:
  • On average, promo bags are kept 11 months and seen 3,300 times
  • If you give people in your target audience a promo t-shirt, nearly 50% pf them will keep it 2+years
  • 85% of consumers remember the advertiser that gave them a shirt or hat
  • Get the most bang for you buck with outerwear, like hoodies or jackets which generate over 6100 impressions in their lifetime
  • Stay on your consumers’ mind year-round with aa calendar
  • 9 out of 10 consumers own promotional products and use them regularly so you’ll create ongoing awareness
  • Swag can be as creative, fun and memorable as you want to make it
  • Nearly every company uses logoed items
  • Consumers love promos, keep them an average of 8-16 months and even pass them on to others.


Source:  Advertising Specialty Institute®

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